“Why is it so much harder to grow my business today?”
What if you could stop guessing about how to grow your business and instead follow the exact Growth Formula used by the most successful companies in the world – both big and small?
What if you had the power to throttle your revenue up or down at will so you could have all the freedom you want in your life?
What if you could have a bigger impact on the ones you love and spend less time feeling stressed and overwhelmed?
“With this information alone, we could revamp our website, brochures, and positioning to bring in clients that generate 1200% more in revenue with a lot less work and stress on our staff .”
– Caleb Roseme, Founder and CEO of Assured Quality Homecare
Hi, I’m Tony Guarnaccia, serial entrepreneur, Fortune 500 marketer, father of six, and founder of RESULTS Trained.
Think back to when you first started growing the business. Either as a founder or a CEO or a marketer, it doesn’t matter, I’ve been all three. How long ago was that?
Well, if you’re like me, then you knew that your personal dreams – more freedom, more money, more time – all of that was dependent on the business growing. And to do that, you needed a sustainable, predictable stream of revenue.
But have you achieved your dreams yet?
Or has that predictable stream of sales eluded you and left you feeling stuck?
- Stuck working longer hours with less satisfaction?
- Stuck keeping too many balls in the air to be truly effective?
- Stuck watching others live the life you want while time passes you by?
Being stuck creates frustration and stress.
But frustration and stress don’t help you grow faster. In fact, they often squash your growth dead.
Sometimes, though, they’re unavoidable.
Let’s face it, growing a successful business is hard when…
- You feel like you’re wasting time and money making mistakes
- You don’t have a clear playbook that lays it all out for you
- You don’t know what you don’t know
When did growing a business become so complicated?
We start out with a great product or service and we think it should sell itself, right?
We spend years getting great at doing something worthwhile or making something truly valuable to people and then we scratch our heads when crowds don’t line up to buy from us on a regular basis.
And then we look around and see other businesses, sometimes our direct competitors, have success after success. And we wonder, “What do they know that I don’t?”
The whole process of growing your business is just so … disappointing at times. It takes a toll on you.
But what if it wasn’t so hard? What if it wasn’t so confusing and frustrating and filled with uncertainty?
What if, instead, you had absolute confidence that new business was coming in this month and every month?
What if growing the business was exciting and fun and incredibly fulfilling so you went home each night smiling to your family?
…and what if you could start doing that now? Not someday. Not eventually. Not in 5 years or 10 years, but right now.
Founders and CEOs and marketers of successful companies know one “big secret” about growth – and they’ve used it for years while 99% of businesses have no idea it even exists.
Long-term success – sustainable, predictable growth – is achieved only through Growth Compounding: leveraging all six factors of growth.
Growth Compounding is how Amazon grew from the largest bookseller in America to the largest retail distributor in the world.
Growth Compounding is how Netflix grew from an online video store to the world’s foremost streaming content service.
Growth Compounding is how Apple grew from a quirky computer manufacturer to the world’s first trillion dollar company.
But Growth Compounding isn’t just responsible for the growth of large corporations. It is also responsible for the growth of your most successful small businesses.
Growth Compounding is how your favorite restaurant stays in business well beyond the national average of five years.
It’s how your local dentist grows from one practice to fourteen and from working 6 days a week to 2.
And it’s how your B2B manufacturer continues to grow and thrive even while so many other manufacturers are closing down and shipping overseas.
WHY ISN’T EVERY BUSINESS GROWTH COMPOUNDING?
If Growth Compounding is the formula for success then why isn’t every business doing it?
And the answer to your question is three-fold:
One, the best companies ARE using it. That’s why they’re the most successful companies. That’s why they grow year after year.
Two, most businesses don’t know what they don’t know. They have no idea that this formula exists. They’re too busy running the business.
And Three, your definition of marketing is completely wrong. Which means you’ve been trying to grow your company the wrong way for years.
But here’s the thing, it’s not your fault. Let me explain.
What’s your definition of marketing? Go ahead, take ten seconds and think about what you believe marketing is.
Got an answer in your head?
Okay, how many of you think some version of this: Marketing is advertising to promote and grow my business.
If you’re like 99% of businesses, your definition is pretty close. You equate marketing with advertising.
Why? Because that’s how Madison Avenue made their fortunes – by taking a percentage of the advertising spend for their payment. So naturally, they boiled marketing down to spending more and more on advertising – first in print, then radio, then TV and, now, on the Internet. The more businesses spent on advertising, the more money they made.
And as a result, maybe you’ve heard or believed some of the following:
Everyone needs Google Adwords at some point…
15 years ago, you could manage your own Adwords campaigns and be competitive with a cost-per-click of 20 cents. Today, that same click costs you $20.
And Adwords has become so competitive and complex that it’s now a full time job just to manage a handful of campaigns.
Facebook is the hottest marketing right now…
Five years ago, you could post daily for your business on Facebook and feel 100% confident your posts were reaching your followers. You could literally grow a customer base for free just through Facebook.
Today, that same post reaches only 6% of your followers. To reach the rest, you have to pay to boost the post. Want to reach outside your audience? You have to pay to advertise.
And while Facebook advertising is still cheaper than Google’s, it’s catching up fast. Gary Vanyerchuk predicts in a couple of years, it’ll match Google.
Buy an email list to target with your promotions
Bad decision. Email servers have cracked down hard on spamming.
Sending emails to people who have not explicitly opted-in can ruin your email rating and pretty much close the spigot on your outgoing emails for months.
You need a digital marketing agency
Certainly seems the answer is to hire a marketing agency to do all the work for you. And yes, an agency typically costs less than hiring your own diversified team of experts, but they are still expensive – especially if you’re not really ready for marketing.
How can your agency get you sales or leads if you don’t know your most profitable markets? Or if you haven’t determined your allowable cost per acquisition?
Agencies are under a lot of pressure to get results fast and the hard truth is that most businesses don’t have the foundation in place to get any results. So they focus on advertising.
What about marketing seminars and trainings?
This seems like a no-brainer, so what’s the drawback to investing in marketing courses?
- Which ones should you take?
- Finding the focus to finish the course and put it into action once the thrill of buying it dies away
- You’re totally on your own if you get stuck or can’t figure it out
The sad truth about growing any business today is this:
IT’S MORE COMPLICATED THAN EVER
Anyone selling you a hack, or some easy button marketing solution, or a “success in a box” program is just lying to you.
The way people consume information has changed forever.
Gone are the days of relying on your local newspaper, or having only 3 channels to watch on TV.
Today, people consume information on literally thousands of different channels across the internet and cable TV.
This is why growth for most businesses is a lot like playing the lottery — hoping by random chance they somehow win the customers.
But that’s not how the most successful companies in the world – both big and small – grow their businesses. They don’t waste time and money hoping their marketing works.
Hope is not a strategy.
But Growth Compounding is and it keeps your company growing by leveraging all six growth factors.
Growth Compounding is like playing with a “stacked deck” – you’ve positioned all the cards in your favor to win big.
To live the life you want, you need to take a different approach with your marketing.
Starbucks didn’t start out as thousands of coffee shops across the world. It started as one coffee shop with a plan to become dozens and then hundreds and then thousands of coffee shops over time.
Microsoft didn’t start out as the world’s leading operating system. It started out as just another operating system but with a plan to be on every computer in the country.
Amazon didn’t start out as the largest retail distributor. It started out as an online bookstore with a plan to be the central hub for all things bought and sold online.
They grew the same way I helped ADP and Ford grow – by Growth Compounding.
WHAT ARE WE MISSING?
WHAT ARE WE MISSING?
Growing your business shouldn’t be this complicated.
In fact, I want to let you in on something most businesses will never know. Are you ready?
Here it is…
All it takes to grow your business – to reach your goal to whatever level you want – is a single decision.
…and do you know what that decision is?
You need to accept that what you’re doing now isn’t going to get you where you want to be..
To get a different result in your business, you must take a different approach.
THE YEAR MY LIFE CHANGED…
Back in 2003, I was flying high with my own small business, called Image Cake.
We were the first ever online bakery sending custom cakes throughout the country.
I had even developed some of the first technology to put a photo on top of your cake and people were wild about it. I won the Crystal Apple Award for that. I even beat out tech giants like Samsung and Sony.
Business was great that year.
We had some of the world’s top companies as clients: IBM, Sony, Microsoft. And we had major celebrities ordering our cakes, like Jennifer Lopez and Jay Z. Imagine making J-Lo’s birthday cake…
I thought, “This is it. I made it!”
But the truth is that I didn’t know what I didn’t know when it came to growing a successful business.
I assumed that what got me to that point would just get me to the next level.
But I was wrong.
None of my growth was predictable and I couldn’t sustain it.
Plus, I was over-worked, over-stressed, and I felt like I was losing control of my life.
You probably know what that’s like, right? You’ve had some really great quarters or maybe a great year or two.
But then you don’t.
And that’s when good businesses fail. We see it all the time. And if they don’t fail, then they continue to eke out a living, never reaching the level you dreamed of.
That’s what happened to me. I didn’t know what I didn’t know. And the result of not knowing was really bad.
Like, living in my sister’s basement bad.
$35,000 in debt bad.
And newly married, expecting my first child, without a paycheck bad.
I was utterly depressed. I sold my old Star Wars toys on eBay to get by.
But after that failure, I was determined to learn what I didn’t know.
But who could I learn from?
Who knew how to grow a company year after year?
The best companies in the world knew.
So I decided to work with them.
I started in my own backyard with Mohegan Sun, the largest and most successful casino in the country.
Fast forward to 2009 and I’m working with some of the biggest companies in the country – Google, ADP, Ford to name a few. I was managing over $400 million dollars in marketing. That was the year I won Google’s Agency of the Year Award.
And over the past 20 years, I’ve worked with over 10,000 small businesses across dozens of industries. And I’ve worked with over a dozen Fortune 500 companies.
More often than not, none of them had the best product or service in the market. That’s not what made them successful.
What made them successful was Growth Compounding.
As Carol Roth said, “Many businesses fail because the owner wasn’t willing to invest and wasn’t educated on the difference between spending money frivolously and investing money into the business for growth…”
We spend money frivolously on advertising because it’s the only way we know to grow.
And despite being continually disappointed by the results, we keep doing it.
But when you make the decision to start Growth Compounding, you are deciding to quit doing what wasn’t working and to start doing what is proven to work.
- Growth Compounding brought in $317b a day for Ford
- Growth Compounding brought in $24m a day for ADP
- Growth Compounding brought in $3.5m a day for Mohegan Sun
It doesn’t matter what your revenue goal is. But if you want to achieve it, you need to start Growth Compounding now.
Otherwise your growth is just a hope.
How I Turned Things Around
How I Turned Things Around
This was a pivotal time in my career. Not only was I learning how Growth Compounding worked, but I was investing in dozens of the best training courses, reading every top guru out there.
I even learned how to speed read.
I was reading a book a day. Here are a few titles that are still on my absolute must-read list if you’re in business:
NOTE: [Insert pic of books on a desk – Dan Kennedy, Ogilvy, Fishkin, etc. – all pre-2010 titles – seminal works]
During the day, I was running hundreds of millions of dollars in marketing and in my spare time I was absorbing every bit of marketing and business expertise I could.
I was also a new dad, navigating at home all the new family responsibilities with my wonderful wife, Kiersten.
Let me tell you, she has the patience of a saint. If I didn’t have my nose buried in either a book or a dirty diaper, I was listening to audio books at 2x speed.
Kiersten would come in the room laughing because it sounded like the chipmunks were giving business advice.
But I did whatever it took.
Over the years I’ve worked with a dozen Fortune 500 companies and over 10,000 small businesses. I studied the marketing greats (and even met a few of them) like Dan Kennedy, Rank Fishin, Seth Godin, Eric Schmidt.
And in the late nights and early mornings, I distilled the secrets of Growth Compounding into 6 growth factors, that I call the RESULTS Loop.
And it worked!
Pretty much you name the industry and I’ve worked with at least one company – travel, healthcare, retail, real estate, manufacturing, medical, insurance, legal, e-commerce, construction… You name it.
I’ve even used the RESULTS Loop for a client to sell more Turkorillas.
NOTE: [Insert image of Turkorilla]
If the RESULTS Loop can work for Turkorillas, then it can work for, I promise!
Companies that grow sustainably and predictably year after year after year focus on all six growth factors of the RESULTS Loop. .
When you focus on all six growth factors, your growth compounds. It’s simple math. If you increase your buyers – one growth factor – by 10%, then your revenue grows 10%.
But if you increase six growth factors each by 10%, then your revenue increases 61%! That is Growth Compounding.
And when you focus on improving six growth factors instead of just one, you also build in security because if one factor doesn’t grow like you planned, you have five others still churning out growth.
But, unfortunately, 99% of businesses aren’t even aware that there are six growth factors. They don’t know what they don’t know.
Most just do the same thing year after year, hoping they hit their goals, focusing on more buyers (often through advertising) because that’s what everyone is telling them to do.
It’s what I did with Image Cake.
I tasted failure and I didn’t want a second serving.
But I still made lots of mistakes along the way while I developed the RESULTS Loop. That’s how you learn – by testing and making mistakes.
Years and years of mistakes until I got it right.
It was a lesson I learned from my parents. They were small business owners themselves and they made plenty of mistakes, some of which seemed devastating at the time.
NOTE: [insert image of parents]
When I was [insert age] my parents actually lost their bakery and we had to live [in whose basement? For how long?]
It would all be eerily familiar years later when Image Cake failed and I found myself once again living in a basement, this time as a newlywed expecting my first child.
But my parents taught me not only about learning from my mistakes, they also taught me about persevering no matter how impossible the situation seemed.
I learned that lesson from my mother. Here she is at age [?].
NOTE: [insert image of mother on crutches]
She’s not on crutches because she sprained her ankle or broke her leg, like so many teenagers.
She’s on crutches because she’s learning how to walk.
My mother had polio as [an infant, child?] and couldn’t walk at all. This was in the [decade?].
Thousands of kids had it, struggling just to breathe. Those babies are in iron lungs keeping them alive.
NOTE: [insert image of babies in iron lung]
And to this day, I look at my mother in that picture learning how to walk at age [?] instead of giving up and just accepting a wheelchair for the rest of her life.
And I think to myself, “Nothing is ever too hard to do if you’re willing to make the change.”
My Mission
My parents never gave up on running a successful small business. But the reality is that they never achieved the success they hoped for.
They always struggled. They were always uncertain about the business’s future. They were always working and they were always anxious about surviving another year.
I’m actually surprised I ever opened my own first business, given my childhood experience.
But I saw successful businesses around me. I knew it could be done.
And in all the years I spent working with some of the best companies in the world, I never lost sight of my parents struggling to run their business.
I made a promise to myself: Don’t forget where you came from.
How could I take what was so successful and make it a turn-key system that any business, of any size, and in any industry could immediately use?
For a reasonable price.
In order to do this, I was going to have to Democratize Marketing for all businesses.
To bring Growth Compounding to the 99% so every business has the same chance – the same opportunity – at achieving massive success.
So I had to distill Growth Compounding into a simple formula.
And that’s the RESULTS Loop. Six growth factors that when applied to your business will produce exponential revenue growth for you.
Now, of course, not every business will achieve success. I know that.
The RESULTS Loop doesn’t make a bad company good. It simply gives good companies access to the same information that the best companies have about how to grow.
According to the SBA, 70% of small businesses (500 or fewer employees) fail within ten years.
Some fail because the founders move in a different direction. Some fail because the product or service stinks.
But how many good, solid companies fail because they simply don’t know how to grow?
What happens to our communities when businesses fail? Have you ever walked down a Main St. with empty storefronts? It’s depressing.
When businesses fail, people lose jobs, lose income, lose opportunities to make life better for their loved ones. And that hurts the entire community.
So my mission to Democratize Marketing is to give back to every single business their equal chance to succeed.
To level the playing field by teaching businesses how to leverage all six growth factors of the RESULTS Loop.
I watched my parents struggle my whole life and they never even knew how to achieve success. They thought, like so many of us, that they just had to make a good product.
But when businesses – big and small – thrive, they create positive change.
More jobs. Better jobs. Benefits. Community outreach. Local charities.
I believe, whole-heartedly, that if your business is more successful, you will find ways to help others.
As the founder of a digital marketing agency, I was helping businesses grow by doing all the work for them.
But I could only work with businesses that were already marketing ready. And the vast majority were not. And even my clients had huge gaps in their foundation.
Plus the agency model simply isn’t scalable. I couldn’t help enough businesses at all levels achieve exponential growth.
And then I had an idea: Create a course that would train founders and CEOs and practice owners and marketing pros to leverage the six growth factors on their own.
Grow your business as large as you want using the same Growth Compounding responsible for growing the best companies – big and small.
And it’s like no other course you’ve seen.
INTRODUCING THE GROWTH COMPOUNDING ADVANCED TRAINING
Growth Compounding Advanced Training is a 6-week online modular training program that I’ve personally designed to help you generate the sustainable, predictable revenue growth that allows you to live your dream life.
NOTE: [Insert image of masterclass – something better than the cds and books preferably]
If you’ve been looking for someone to “take you by the hand” and show you exactly how to grow your company so you can gain back time and financial freedom sooner, then the Growth Compounding Advanced Training is for you.
You’ll see step-by-step guides, frameworks, and examples that will unlock sustainable, predictable growth across the six growth factors in your business.
You’ll also learn advanced business strategies like goal setting, market analysis, and value ladders so you can increase profits, raise incomes, and take better care of those around you.
How Is the Growth Compounding Advanced Training Different?
The ONLY growth and marketing course developed by someone that’s grown 5-figure, 6-figure, 9-figure, and even 12 figure companies.
Growth Compounding Advanced Training shows you exactly what the best companies in the world do to create sustainable, predictable growth.
You get a hands-on training program so you immediately apply the lessons and begin growing your company.
No other course will grow your business like Growth Compounding Advanced Training.
Why? Because the other courses focus on one growth factor, which means you have to work harder and longer to achieve a fraction of the growth you deserve.
With Growth Compounding Advanced Training you learn all six growth factors and the power of exponential growth.
I know because I’ve looked at all those courses and I’ve watched hundreds of companies fail because they want a shortcut “hack” past what I’m telling them with Growth Compounding.
When have you ever known a shortcut to success actually work?
Here’s a quick look at some of what you’ll discover…
How to leverage the six growth factors of the RESULTS Loop and achieve exponential growth faster and with less work
Where to find the low-hanging fruit that 99% of businesses aren’t even aware exists so you can grow without spending more money, time, or effort
The mathematical formula you’ll use to increase the value of every customer or client by 7600%
How to grow each of the 4 different list types that best companies leverage for ultimate success (I bet you’ve only been growing 1 of these, if that)
The 7 Irresistible Offers that convert prospects into leads and customers faster than ever before
How to stop losing customers and create a loyal customer base so you can have a steady income stream and less worry each quarter
The 4 ways to increase your Average Order Value so you can earn more with every new customer acquisition - and blow your ROI out of the water!
A 5 step “Goldilocks” process to determine your optimal growth rate goal - what is too much growth and what is too little?
How to “set and forget” an automated Value Ladder that makes you increasingly larger amounts of money with no sales touches
A Goal Setting Framework that gives you laser focus in your business - this is quite possibly the most important discovery you’ll make
Goal setting templates that get you there faster and keep your entire organization on track and fully aligned
How to evaluate and determine which products and services will grow your company the fastest
How to increase your profit margin and immediately put more money in your pocket
A “Reality Check” evaluation tool to determine if your growth goals are actually achievable - and in what timeframe
A marketing budget calculator that maps exactly to your goal so you can throttle up or down at will
How to identify the critical KPIs that keep you focused on growth - stop getting distracted by vanity metrics and other wastes of time data
How to actually Create and Use the right SMART Goals to drive growth
The multi-million dollar examples you can model your own success on - assuming you want to stop wasting time and money reinventing the wheel…
RESULTS Accelerator System Includes:
Over 8 hours of step-by-step training by me, personally. I’m going to show you how to grow your business using Growth Compounding.
Simple Action Steps - Time is critical. This isn’t a theory course. I’m going to show you the exact steps to apply what you’ve learned immediately so you don’t waste any time
Templates, Checklists, and Examples from Market Leaders - Digital and Printable guides so you can get to work right away with easy-to-follow training materials
Online, modular format - One lesson a week for six weeks. Each lesson is divided into 8-15 minute modules so you can work at your own pace.
Ongoing Accountability, because I want you to succeed. So I’ll be with you every step of the way answering your questions and encouraging your success.
Access to Growth Compounding Advanced Training for life - Never stop growing. You’ll be able to access and review your Growth Compounding lessons every year.
WAIT…Before you go any further
Listen, as much as I want to help you grow your business and live the life you dream of, I want to draw a pretty thick line in the sand for you…
Growth Compounding Advanced Training is for founders, CEOs, practice owners, and marketing professionals of good companies who want to be great.
If your company is crumbling. If your employees hate coming to work. If you have no interest in helping others with your products or services, then this training isn’t for you.
THERE IS NO “HACK” WHEN IT COMES TO GROWING YOUR BUSINESS
What I’m giving you is insider access to the exact growth factors leveraged by the best companies in the world.
What you’re going to learn works, but it takes commitment. Like anything worthwhile.
So if that scares you, then it’s probably time for you to leave this page.
On the other hand, if you’ve been looking for a proven way to grow your business and you’re willing to put in the time, then I can guarantee your business will never be the same.
Will Growth Compounding magically fix all the challenges in your business?
Of course not.
…but what it will do is give you predictable, sustainable growth.
You’ll have the knowledge, tools, and strategies you need to transform your business into a money-making machine that you control.
INSIDE GROWTH COMPOUNDING ADVANCED TRAINING
I built this training program so that anyone can follow. I also built it so that everyone will finish. There are 28 videos broken down into six weeks of training.
In addition to the video lessons, you get the exact worksheets, templates, and models you need to apply what you’ve learned immediately.
This really is the only program out there that takes you by the hand and walks you through all six growth factors leveraged by the best companies in the world.
Here’s a look at what each week includes:
Lesson 1: “Be Intentional”
Lesson 1 -- “Be Intentional”
Your foundation for the course, exploring the entire RESULTS Loop as well as bench marking where you stand today. It’s going to completely change how you see your future.
NOTE: [insert image of Tony at white board and image of Offerings spreadsheet]
- How to unlock growth opportunities you didn’t realize were there with our Growth Trifecta so you can hit your goals faster and with far less cost. (I, literally, just showed a client yesterday how to increase his revenue by 7.5% without spending a single cent on advertising)
- Benchmark the value of your products and services for specific markets so you can see immediately where you should focus your marketing efforts – stop guessing and start acting with 100% confidence
- Why the right goal setting process will immediately put you in the top 3% of businesses and make all of your growth efforts 30X more effective
- Finally understand the WRONG way to grow your company – and pinpoint all the mistakes you’ve been making so you can change them today
- Spy on the biggest competitors and leaders in your space to uncover exactly how they are growing and who they are targeting
- The truth about marketing tactics and why most of them are a complete waste of your time.
- Learn the Law of Exponential Growth and how you can grow your company by 7600%.
- Why you need to focus less on acquiring more customers and more on maximizing your profits (by the end, you’ll know which products and services will hit your goals faster and which won’t)
LESSON 2: BE SPECIFIC
Eliminate uncertainty and hit your revenue growth goals by identifying exactly where your growth will come from.
NOTE: [insert image of Tony teaching and screenshot of historical growth rate calculator]
- The 4 most important factors when choosing your target audience so you can zero in on your most profitable buyers
- Build your marketing funnel so you can beat your competitors to the best customers by capturing prospects at the beginning of their buyer’s journey
- How to define your most profitable markets so you can maximize your marketing budget to produce the highest profit possible
- The 3 Step Process to identify the only products or services that you should be selling
- Easy-to-use profit calculator so you can prioritize your offerings
- The single biggest mistake that can cost your business hundreds of thousands of dollars in annual profit
- Take back your life – learn the mathematical equation that helps you make more money while selling less
- Dispel the myth: To grow, you need more customers! – get the Market Leader profit strategy and maximize your profits
LESSON 3: BE BOLD
Calculate achievable growth goals from objective data – while it’s nice to dream big, your growth potential is determined by specific factors.
- Strategy overview – my Growth Equation guides you step-by-step to creating realistic, achievable growth goals
- The 3 Step Process to determine the most likely future growth rate for your organization
- To make more you have to spend more? WRONG – and here’s the 5 Marketing Investment Factors that show you why
- How to benchmark your marketing against your industry and your top competitors
- What outside factors are limiting your growth and how you can turn them around and make them work for you and your organization
- FINALLY achieve ROI – learn how to align your growth and investment based on target profit
- Set concrete 5-Year, 1-Year, and 6-Month goals you’ll actually hit.
LESSON 4: BE SYSTEMATIC
Now that you’ve identified your goals, here’s how you will reach them – develop a custom growth strategy for your company.
- Learn the only 3 ways that you can grow your company – I guarantee you’ve only been doing 1 of these!
- How to fill your sales funnel fuller than you’ve ever had it with QUALITY prospects
- Access to my 7 Irresistible Offer Types that drive conversions throughout your funnel
- The enterprise level marketing secret that drives prospects down your sales funnel stages in just one interaction
- Understand how and when to use the 3 kinds of media so you can maximize results without adding to your advertising budget
- The #1 mistake people make when trying to build a large email list (and how to avoid it)
- The exact marketing strategy used to increase the average value of every one of your Buyers
LESSON 5: BE GREAT
Turn your growth plan into revenue generating actions that grow your business in 3 different ways.
- Create a Value Ladder that step by step increases the value of each new and existing customer
- Get organized! – Easy-to-use 6-Step Promotional Calendar Framework so you generate revenue consistently and predictably every week.
- Cut wasted effort so you can save money and time and stay focused on activities that make you the most money
- Learn how to grow faster without spending any money – the 6 things you can do to ensure customers buy from you time after time.
- The RAP Framework you can use to improve customer loyalty – stop losing clients and start building a recurring revenue model
- Turn every customer into 3…6…12 customers with our Referral Predictor
- Advocacy Levers that turn your customer base into your ever-expanding sales team
LESSON 6: BE HONEST
Measure only what matters – how not to get lost amidst all the data so you stay focused and get results.
- The RESULTS Recipe – How to focus your efforts only on those factors and measures that produce the greatest rate of growth
- Learn the RESULTS Equation that grew Amazon, Google, and Apple – and thousands of small businesses that grow beyond ten years
- Identify the exact metrics you need to measure for each stage of your funnel so you can stop guessing and wondering if you’re on the right track
- Leverage the 4 Growth Drivers that significantly impact your progress so you can move faster and avoid setbacks
- FINALLY understand what a Campaign really is – no, it isn’t Adwords or Facebook advertising (that’s why amateurs keep failing)
You’re investment in RESULTS Accelerator System
RESULTS Accelerator is either one payment of $2997 or 3 payments of $999/month.
At that price, you’re getting access to a proven marketing system that can grow your business to whatever size you want – 5-figures, 7-figures, 9-figures…it’s up to you. You’re in control.
What’s that worth to you?
Don’t spend tens of thousands of dollars a year trying to figure out what will work – either by yourself or with an agency. I created Growth Compounding Advanced Training to give you exactly what works for the best companies across every industry.
It took me almost 20 years to develop the exact marketing system that you’ll learn with Growth Compounding Advanced Training.
And today it’s yours for just $2997.
How do you know if Growth Compounding Advanced Training is for you?
Growth Compounding Advanced Training is right for you if…
- You’re open to slowing down so you can speed up – instead of desperate dashes towards the latest marketing hack, you want to build sustainable growth.
- You’re ready to stop hoping and guessing when it comes to your marketing – you want a proven system that will generate predictable revenue.
- You’re up for some hard work to reach your vision – nothing worthwhile ever comes easy.
- You’ve gotten as far as you can on your own and you’re ready to change your approach – remember what Tony Robbins says, “If you do what you’ve always done, you’ll get what you’ve always gotten.”
- You’ve tried Google and Facebook and all sorts of other marketing tactics – without ever seeing any ROI.
- You’re committed to growing your company – you understand this is a long-term plan and not just another get-rich-quick fix.
How Growth Compounding Advanced Training Works
If you want to have a super successful business, then you have to plan to make it happen.
You can’t just hope it will happen. You can’t just wait for it to happen. You can’t just have a great product or service and expect it to happen.
Growth Compounding Advanced Training gives you everything you need to leverage all six growth factors and have exponential growth.
It’s broken into 28 videos – none longer than 15 minutes, so you can work in small chunks of time or you can do multiple videos at once.
Each video ends with tasks that apply what you’ve learned to the growth of your own business so you are making progress from day 1.
The content is organized into 6 Lessons delivered over 6 weeks.
Each video comes with real examples to help you understand and and apply what you’ve learned.
“WHY ARE YOU DOING THIS IF YOU’RE ALREADY SUCCESSFUL?”
I made a promise to myself: Never forget where I came from.
Which, I have to admit, was a little hard for awhile.
I was working at the highest levels of corporate marketing and having a blast.
I was working directly with Google in training and product development.
I was travelling all over, talking to some of the most successful business owners in the country showing them how they could be even more successful.
And at home, my family had everything they could possibly want. A new play space for the kids? Sure, here’s tens of thousands to redo the basement. Want to go on vacation? Sure, book it wherever you want.
But I didn’t grow up that way. Like I said, my parents struggled running their business and providing for their family.
And most of the business owners I encountered were also struggling.
All because they didn’t know what they didn’t know.
It doesn’t matter if you’re a local bakery or a national tech manufacturer – if you want to be successful, then you need Growth Compounding.
But in my experience, the vast majority of businesses have no idea what Growth Compounding is. They don’t know there are six growth factors they could be leveraging.
So if I can radically improve the lives of 1,000,000 businesses by 2026, then those businesses will radically improve the lives of their employees, their community neighbors, and untold others whom they can now help more freely because of their success.
They won’t have to keep struggling because they’ll have the PROVEN FORMULA that previously only the best companies had – both big and small.
In short, I guess I got tired of watching the small businesses get squeezed. 99% of the companies in this country are categorized as small businesses – fewer than 500 employees.
That’s where Democratize Marketing came from for me.
How can I give 99% of the businesses in America the FORMULA for success that they don’t even know exists?
So they can take that vacation when they want.
So they can give their kids what they, themselves, didn’t have as kids.
So they can struggle less and have more time to live the life they truly want.
So they can do more in their communities.
Listen, I know it sounds lofty. Maybe a little idealistic. But that’s why I’m in business: To Create Positive Change.
It’s really that simple for me. Bringing you Growth Compounding Advanced Training is part of my mission.
“WHAT IF I FALL BEHIND?”
Hey, life and work get busy. I get that. Heck, I’ve got six kids under 14 and I’m running four growing companies so I know what busy looks like.
That’s why I’m giving you lifetime access to Growth Compounding Advanced Training.
So whether you miss a class for family or for work, I’ve got you covered.
This way, you can’t ever fall behind.
“WHAT IF I’M TOO BUSY TO GO THROUGH THE COURSE?”
Well, what is your business going to look like 5 years from now if you don’t make a change?
Life is always busy. But isn’t growing your business a priority in your life?
Listen, I’ve packed everything you need into just 6 Lessons. You just have to set aside 60-90 minutes a week for six weeks to complete the course.
Isn’t it worth investing 90 minutes a week to learn and implement strategies that will transform your business?
(SPOILER ALERT: I’m also including a special bonus you’ll love to keep you accountable – so keep reading!)
WHAT IF I’M NOT A GOOD MARKETER?
Then you’ll love Growth Compounding Advanced Training.
I created this training to walk you step-by-step through a proven process that has grown thousands of companies.
Look, I had to learn all of this on my own and I made tons of mistakes early on, so I totally understand your concern.
But I’ve worked extremely hard to turn 20 years of experience into a very easy-to-understand-and-apply system. I know you’re juggling lots of responsibility so in order to make this effective, I had to make it easy for you.
And if you get stuck at any point, you’ve got direct access to me, so you can ask me any questions.
WHAT OTHER OPTIONS DO I HAVE?
You could invest in a top-tier MBA from a fancy business school. Last I checked, the price tag for an MBA was in the neighborhood of $150k.
But, unfortunately, just having an MBA isn’t going to grow your company.
Another option is to do nothing – just keep doing things the way you have been. Maybe you’ll get lucky and things will turn around.
Or you can do this: Invest in the Growth Compounding Advanced Training.
I’ll make it extra easy for you.
NOTE:[Insert Guarantee graphic and CTA Button]
If you have any questions about RESULTS Accelerator, please email me at [email protected].
$23,979 IN BONUSES TO MAKE THIS AN ABSOLUTE “NO-BRAINER” FOR YOU
I want this to be the absolute best investment you’ve ever made in your business, so you’re getting access to 7 incredible bonuses that will help you grow your business even faster.
These aren’t bonuses that were just thrown together at the last minute. They were carefully developed and chosen for maximum impact – I want you to start seeing RESULTS as quickly as possible.
On their own, these bonuses are worth 8x more than your investment in the Growth Compounding Advanced Training. But you’re getting them all for FREE!
Bonus #1 7-WEEK COACHING MASTERMIND (A $4,997 Value)
“I buy the course, start it, and then never finish.” It’s a complaint I hear all the time.
One of the chief reasons people fail is because they lack accountability and they lack a guide. But you are never going to transform your business and your life unless you complete this course and put it into action.
And it’s why I’m assigning you a Coaching Mastermind that will keep you on track as you complete the training lessons…
- Once you start applying what you’ve learned, you’re going to have all sorts of questions so you’re going to have personal access to someone who can answer them.
- Encouraging you along the way – let’s face it, growing your business is hard and you need a cheerleader sometimes to keep you going. We may not have pom-poms, but we have loads of spirit when it comes to growth.
- A sounding board with other professionals all trying to grow their businesses. Sometimes the best advice comes from our colleagues.
Staying on track with your goals is super hard. In fact, only 10% of businesses achieve at least two-thirds of their annual goals.
But your Coaching Mastermind is going to be with you every step of the way… even when your training is finished, your coach is going to check in with you once a quarter to help you overcome any unexpected roadblocks that pop up along the way.
Bonus #2 Growth Compounding Toolkit (A $2,997 Value)
You can’t build a house without the right tools. Same goes for building a sustainable business.
So we built a Market Leadership Toolkit for you that has all the…
- Worksheets
- Templates
- Checklists
- Models
…you need to save you time and get you growing faster.
Our Toolkit is the essential bridge between what you learn during the class and how you are going to apply what you’ve learned to your business.
Each week, you’ll have a series of worksheets, calculators, templates, and checklists to complete that help you stay organized and keep you moving forward putting the lessons into action.
I don’t want you wasting any time trying to figure out how to apply what you’ve learned so I’ve made all the materials easy to follow along with.
Each week, you’ll make progress creating your plan, moving systematically towards a finished plan you can execute to grow greater predictable revenue.
And because you have lifetime access, you’ll be able to reuse your Toolkit year after year so you can always hit your goals.
Bonus #3 Toolkit Video Tutorials (A $997 Value)
All the materials in your Growth Compounding Toolkit are how you are going to apply your lessons directly to your business.
It’s so important that I’m not taking any chances.
So I’ve created a special video series to guide you through each of the materials in your toolkit.
Most of us are visual learners anyway, so I am going to show you how to complete your training materials because that will help you move through them that much quicker.
BONUS #4 GROWTH COMPOUNDERS FACEBOOK GROUP (A $1,997 Value)
I’ve said over and over again, that the mission here is to Democratize Marketing for all. A huge part of this is to be a part of the revolution.
So I’ve formed a special invite-only Facebook group where you can go and socialize with fellow Growth Compounders – like-minded business owners who are breaking out, who have embraced the notion of growing faster, growing smarter, growing more sustainably with the Growth Compounding.
This is the place where you can ask questions daily and get responses directly from me.
And where you can ask questions to the entire community or share new ideas that you’re testing. I can’t tell you how important it is to have a community that shares your dream.
The awful reality is that outside of the Growth Compounders, you’re going to be surrounded by naysayers and self-limiters – all people who tell you that you’ll never have more than you already have. That you should just play things safe so you don’t lose what you have. And that’s a community that will destroy your spirit and keep you from achieving your full growth potential.
Just think, with the RESULTS Loop, you’ve finally found the vehicle to achieve your full potential. Now you want to surround yourself with fellow Growth Compounders.
BONUS #5 A DOZEN INDUSTRY MODELS (A $2,997 Value)
I’m going to give you a DOZEN INDUSTRY MODELS AND EXAMPLES of how the RESULTS Loop works.
What could be more valuable than to see how the six growth factors of the RESULTS Loop apply directly to the best companies in your industry?
I’m literally giving you the roadmap to success based on your own industry.
And here’s my commitment to you: If I don’t include a model for your specific industry, you just message me in the Facebook group and I’ll create one specifically for your industry.
I’m custom making a dozen plus industry models because sometimes, we get stuck.
Or maybe you don’t have a team to bounce ideas off of.
Or maybe you’re just one person building your company or running the marketing for your company.
Either way, it’s always great to have industry models to help kick start your thinking.
BONUS #6 GROWTH PLAN TEMPLATE (A $1,997 Value)
Our GROWTH PLAN TEMPLATE that will take everything you’ve worked on over six lessons and put it into a one page growth plan that actually makes sense so you can…
- Align your whole team
- Align your outsourced marketing pros
- Share with investors if that’s the route you’re going
- Prioritize your six growth factors
- Re-assess and revise mid-year
This will become your go-to document that you pin to your wall so it’s always in sight, refer to in every meeting you talk about growth progress, and use to evaluate your success at the end of the year.
Bonus #7 How to Assemble Your Growth Team Course (A $7,997 Value)
Another thing I hear over and over again from businesses is that hiring the right people is ridiculously hard.
They waste tens of thousands of dollars every year hiring the wrong people.
And do you know what the worst part is?
They have no idea what they’re doing wrong!
You would think finding the right person for the position was as easy as looking at a resume.
But how do you know what skills the person needs? How do you vet the person beyond their resume? What are the right questions to ask in an interview?
The scary reality is that hiring the wrong people can completely derail your growth goals. It can suck up major time best used for growing. It can cost you thousands of dollars during the hiring process.
And it can lead to negative reviews on job posting sites like Indeed.com that can damage your hiring efforts for years to come.
So I created the Assembling Your Growth Team Course to remove the unknowns for you – to give you a seamless, easy-to-use system that will help you sift through all the wrong candidates and find the perfect hire who will help you grow your company.
Don’t take my word for it
“After attending the first training and completing the assignment, the information that I have learned is phenomenal. With this information alone, we could revamp our website, brochures, and positioning to bring in clients that generate 1200% more in revenue with a lot less work and stress on our staff .”
Caleb Roseme
Founder and CEO of Assured Quality Homecare
“I learned that I could quickly increase my monthly revenue by over 10% without spending a dime on advertising or promotions just by instituting some company-wide practices to reduce appointment cancellations.”
Jason Ulisse
Owner of Specialized Orthopedic Physical Therapy
WHICH OF THESE BELIEFS IS HOLDING YOU BACK FROM GROWING YOUR BUSINESS AND ACHIEVING YOUR DREAM?
After working with thousands of businesses, I’ve found there are a few common beliefs that limit success – that stop companies from achieving their vision and from growing to their full potential.
Take a look at the common limiting beliefs below and take a mental note if you have any of them.
“I don’t have the time to invest in marketing”
How much time will this take? I’ve tried online courses before and it didn’t work for me so I don’t think I want to invest any more time in doing it.
“My business is different”
My business is all about relationships and referrals. Marketing doesn’t work for us.
“Marketing is expensive and I have a limited budget”
I don’t have enough money to spend on marketing. Our competitors can out-spend us so it feels like a losing battle. I want more leads but I can’t figure out how to get them affordably.
“I’m not very good at hiring”
I don’t like having to manage too many people. It just makes things too complicated for the business. I like things the way they are right now.
“I’m just looking for the easy button”
I’ll just keep doing what I’m doing and eventually there’ll be a free, easier way for me to reach my ideal prospects. Right now, I don’t need any more decisions on my plate.
Any of those sound familiar?
Because if they do, I get it. I’ve been in your place before and I know how hard it is to keep everything going, to make so many decisions every day. You’re just trying to get by and the very thought of having to learn one more thing is just too much.
- I doubted myself, been depressed and wondered if I was cut out to run a business
- I watched friends and colleagues and total strangers make it all look so easy as their businesses hit it big
- I was working 16, 17 hours a day and neglecting my family and my own health – and I still felt like I wasn’t doing enough
- I’ve hired people who have lied to me, stolen from me, and cost me years of time I can’t get back
- I’ve spent hundreds of thousands of dollars on failed marketing time and again.
But here’s the thing – if I let any of that stop me from achieving my vision, then I wouldn’t be here today.
One of my early mentors taught me that we all have the ability to be great but that we don’t have to be great at everything. Find the right partners who are great where I’m not.
Tony Robbins calls this modeling. Find the business that is the market leader and do what they do.
Simple enough, right?
So let me ask you a question – who are you modeling right now?
If the answer is no one, then I have great news for you…
I want to help you. I’m on a mission to Democratize Marketing so I want to share with you the model used by the top companies in the country, both big and small. These are the secrets they’ve known for decades but most businesses have never heard of.
…and the best way I can do that is through the Growth Compounding Advanced Training.
IF NOT NOW, WHEN? NOTE: [insert image of someone stuck, or thinking but not taking action, just sitting on sideline]
Did you get into business to be mediocre?
Did you get into business so you could work all the time?
Did you get into business so you could have more stress and frustration in your life?
But that’s what you seem to have, right? I mean, something is not going as well as it should with your business otherwise you wouldn’t be reading this.
So safe to say, you need to change something up. So if not now, then when?
When you’re another year older? When you’ve lost another client or another key employee or another location?
I created the Growth Compounding Advanced Training because it leverages the exact same growth factors that the most successful companies in the world leverage.
And I created this training because 99% of businesses don’t these growth factors exist!
It is time to Democratize Marketing so the vast majority of businesses can have access to the same knowledge and skills that have driven growth at the best companies.
I don’t want you keep struggling like you have.
I don’t want you to keep floundering in the dark without the right growth strategy that lays out exactly what you need to do to grow your revenue, your income, your impact.
That’s right…impact.
What I’m ultimately working for is your legacy. What impact will you have had on your family, your employees, your community.
By growing your business, you increase the impact you have on those around you.
So it’s time to decide – what do you want your legacy to be?
One of success and prosperity and helping others? Or one of struggle and mediocrity and worry about your own situation?
I think you know the answer so let’s get started together transforming your business, your life, and your community.
Have Additional Questions? My Team is Here to Help...
You can email us at [email protected]
EARNINGS DISCLAIMER: I want to be crystal clear about this TRAINING and your expected results. This is not a get-rich-quick scheme. This is not a magic bullet. You will have to work very hard to grow your business to 7 or 8 figures. Any quotes and results previously mentioned are not typical. I’ve spent the last 20 years of my life as a marketer, so naturally I have an unfair advantage when it comes to growing businesses. Do not infer that any examples are promises or guarantees of earnings. “Grow your business” is the goal, and we have not specified a time period. Some people work faster than others. Some pick better markets.